Publication Title IMPACT OF DEFICIENT ELECTRICITY SUPPLY TO SMALL AND MEDIUM SCALE ENTERPRISES IN KANO-NIGERIA Download PDF
Publication Type journal
Publisher Advances in Management, Vol 17(2) 2018. ISSN (0795-6967)
Publication Authors IWEAMA VINCENT OKWUDILI, Ph.D, IWEKA ANDREW NGOZI, Ph.D, ALFA HENSON
Year Published 2018-02-02
Abstract Electricity supply in Nigeria is often erratic. Consumers of electricity (residential, commercial and industrial consumers) suffer untold hardships as the Power Holding Company of Nigeria (PHCN) has been unable to supply reliable power. This is despite massive injections of funds by the federal government into the power sector over recent years. The failure has significantly impacted negatively on the operations of the business sector especially the small and medium scale enterprises that operates with little capital and are thus in most cases unable to afford a back-up facility to ensure un-interrupted power supply for their operations. The study therefore examined the impact of deficit electricity supply to small and medium scale enterprises in Kano-Nigeria. Population of the study is 1286 which is the number of registered small and medium scale enterprises in Kano, a sample size of 50 respondents was selected through the use of stratified random sampling to ensure effective representation of the population of small and medium scale enterprises in Kano-Nigeria. Results from data analysis indicates the severity of electricity supply outages and the costs imposed by power supply outages on the operation of small and medium scale enterprises. The paper therefore recommends the need for policy attention towards revitalizing the electricity sector of Nigeria for enhanced supply of electricity to the national economy. When this is achieved, the small and medium scale enterprises will be in a position to effectively lead in the drive towards industrializing the Nigerian economy
Publication Title AN INVESTIGATION INTO THE INFLUENCE OF ONLINE ADVERTISING ON CONSUMERS PREFERENCE FOR TOURISM PRODUCTS (A STUDY OF SELECTED HOTELS IN OSHIMILI SOUTH –DELTA STATE) Download PDF
Publication Type journal
Publisher International Journal of Arts, Languages and Business Studies (IJALBS), Vol.6; April, 2021; pg. 100 - 1115
Publication Authors ANDREW IWEKA
Year Published 2021-04-04
Abstract The study examined the influence of online advertising on perceived preference behaviour for tourism products. The research used descriptive study that adopted online survey using 204 copies of well structured, closed ended questionnaire of 5-point Likert scale to illicit responses. The unit of the population consisted of staff and tourists of selected Hotels in Oshimili South, Delta State. The data were analysed with the help of Pearson product moment correlation to determine the relationship existing among variables.. The results indicate that there is a strong relationship between perceived value of online interaction and online behaviour. It further showed that there is a strong influence of level of technology expertise and online perceived behaviour of tourism products. There is a moderate correlation between goal impediments and online perceived behaviour toward tourism products.. There is also a strong correlation between availability of broadband internet connection and online perceived behavior. Even ease of access to computer relates to perceived behaviour of tourism product. It however concluded that the study, online advertising has strong influence on consumer preference for tourism product.
Publication Title The Effect of Market Segmentation on Global Marketing: A Conceptual Overview Download PDF
Publication Type journal
Publisher Universal Journal of Management and Social Sciences Vol. 3, No.1; January 2013
Publication Authors *EDEREWHEVBE, Ighoteguonor Godfrey1 , IWEKA, Andrew Ngozi1 , & OGBONNA, Ubani Benson
Year Published 2023-01-01
Abstract This study examined the effect of market segmentation on global marketing. A conceptual overview was done to X-ray the concept of globalization and global marketing. This study indicated that globalization is the development of increasingly integrated system and relations beyond the national borders. Thus, such system and relations are more than economic, they also include political, cultural, and technological. On the other hand, Global marketing refers to marketing activities integrated across multiple country markets. The integration can take the form of standardized products, uniform packaging, identical brand names, synchronized product introductions, similar advertising messages, or coordinated sale campaigns across markets in several countries. Moreover, the study showed that, for effective market segmentation in global marketing, the following requirements or criteria are necessary. They are; Accessibility, Actionability, Sizeable, measurability, substantial, etc. Furthermore, this study established the basis for global market segmentation. These include, geographical, demographic, psychographic, behavioural and benefit segmentation. The findings revealed that for a firm to succeed in global marketing, “Firms must look before they leap”. Beside, the study showed that the effect of market segmentation on global marketing are enormous. Market segmentation makes a firm to know the actual market with homogenous (similar) needs and wants that the firm wants to reach with its available resource in the global market. Moreover, it enables firms to reduce cost, since the firms will only focus with the segments having similar characteristics. Furthermore, it ensures that firms, product offering are tailored to a specific segment, thus, enhancing customer satisfaction in the global market. Based on the findings, the following recommendations were made. Firms should always segment their market before entering the global market. Moreover, firms should not see geographical segmentation as the only basis for segmenting a market globally. Other factors like; behavioural, demographic etc should also be employed.
Publication Title EFFECTS OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOUR; STUDY OF NIGERIA POLICE ACADEMY CADETS Download PDF
Publication Type journal
Publisher Polac Int’l Journal of Economics and Mgt Science, 2018, Vol. 4 (1) ISSN: 2465-7428
Publication Authors 1 IWEAMA, VINCENT OKWUDILI, Ph.D, 2 IWEKA, ANDREW NGOZI, Ph.D 3ALFA HENSON
Year Published 2018-02-02
Abstract Promotion is one of the 4 Ps of the marketing mix. The most fashionable item of promotion mix is advertising. Online advertisement is more attractive to the consumer as it uses various ways to advertise ideas most especially with the growing number of people that uses the social media in particular make it very easy to capture the targeted market. The study helps the advertisers to understand the benefits of online advertising. The purpose of the study is the effects of online advertisement on consumer behaviour from the perspective of Nigeria police academy cadets. The variables identified in the study together with their various dimension were measured using a five point Likert scale. Pearson Correlation was used to test each of the variables. A one-tailed multivariate analysis was done using SPSS statistical software, data were collected from 40 respondents. The result shows that advertising, accessibility, and entertainment derived have positive impact on intention to continue seeking online advertising.
Publication Title Analysis of Factors That Influence Consumers’ Acceptance Of Local Rice In South East Nigeria Download PDF
Publication Type journal
Publisher Journal of Marketing and Consumer Research www.iiste.org ISSN 2422-8451 An International Peer-reviewed Journal Vol.85, 2022
Paper Link DOI: 10.7176/JMCR/85-08
Publication Authors Iweka, Andrew Ngozi, Ph.D 1* Prof. Nwaizugbo, Ireneus C. Ph.D
Year Published 2022-06-28
Abstract This study examines the variables that influence consumers’ acceptance of local rice in South East Nigeria from the perspectives of trust in technology processing and marketing factors. The research will cross sectional survey and correlational evidence from household consumers of rice where data required for the study were generated with the instrument of questionnaire. A sample of 400 respondents was elicited from a finite population of household rice consumers’ resident in the five (5) South East Nigeria using a stratified random sampling and purposive non probability sampling techniques. Of this number, 366 copies were usable. The data were cross tabulated and analysed with descriptive statistics and the hypotheses were tested with Pearson product moment Correlation (PPMC) and multiple Regression. Findings indicate that trust in technology of processing and marketing factors influence consumers’ acceptance of local rice. However, marketing factors have more influence than trust in technology of processes. The study therefore recommends that given the increasing importance of technology, it would be interesting that a modern and automated milling sector be developed alongside the small, private milling sector. This will be able to carter for the production needs for increased quality rice production of which consumers are interested in. In addition, government should lay a concrete plan for local rice production and marketing, involving private sector investment in efficient rice processing using mini rice meals with built in capacity for the stoning, polishing and sorting homogenous high quality rice.
Publication Title An Investigation into the Antecedents of Overall Attitude toward General Advertising Download PDF
Publication Type journal
Publisher European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.6, No.5, 2014
Publication Authors Nwaizugbo, Ireneus C (Corresponding author)
Year Published 2014-05-05
Abstract The study, an investigation into the antecedents of overall attitude towards advertising in general focused on the factors that influence consumers’ perceived attitude towards advertising characteristics. The research effort is geared towards examining whether the institution of advertising and instrument of advertising are important construct in the study of overall attitude towards advertising in general. Cross sectional survey research with descriptive design was used. The principal instrument for data collection was a structured questionnaire. The instrument contained questions with multiple indicators relating to attitude towards advertising instrument, advertising institution and overall attitude towards advertising in general. Copies were administered to a convenience sample of 250 respondents. Out of the 180 instrument returned, only 147 copies were found valid hence used for analyses. All hypotheses were tested at 0.01 levels of significance using Analysis of variance (ANOVA) and Pearson correlation coefficient (r). The findings revealed that there was a joint contribution of the components of advertising institution and advertising instrument to overall attitude towards general advertising. This result is an indication that attitude towards advertising is a mediating variable through which advertising influences brand attitude and purchase intention. It is then concluded that attitude to advertising institution and advertising instrument are strongly predictors of overall attitude to general advertising. Since the research did not involve consumer characteristics of socio-demographic variable to determine its influence on overall attitude, there is need to recognize that future research in such area is necessary
Publication Title PSYCHOGRAPHIC INFLUENCE OF GREEN ENTREPRENEURIAL MARKETING ON ENVIRONMENTAL DEGRADATION CONTROL IN NIGERIA Download PDF
Publication Type journal
Publisher Journal of Entrepreneurship Research & Development (JERD), Vol 2 No. 1 June; 2024
Publication Authors Iweka, Andrew Ngozi and Ebomah, Ernest Monday
Year Published 2024-06-06
Abstract Many developing economies around the world are faced with the challenges of environmental degradation. The risk associated with this scenario is high and it has continued to attract unprecedented research attention from scholars and researchers. Arising from this, this study examined the psychographic influence of green entrepreneurial marketing on environmental degradation control. This study was conducted at the Federal Capital Territory (FCT), Abuja, Nigeria. It adopted survey design where probability sampling technique was used to draw sample size of 384 respondents from the population of adult consumers in the study area. Questionnaire instrument was employed to generate data from the respondents. The data were analysed with the statistical tool of Pearson’s correlation matrix at 0.01 significance level and alpha value of ? 0.05. The results of the study proved significant with the coefficient values of 0.902 for environmental concern and environmental degradation control, 0.914 for environmental knowledge and environmental degradation control and 0.620 for altruism and environmental degradation control in the test results of hypotheses 1, 2 and 3 at corresponding alpha values of 0.036 ? 0.05, 0.022 ? 0.05 and 0.004 ? 0.05. These analysis results showed very strong positive linear relationship between the predictor and response variables in hypotheses 1 and 2 and strong positive linear correlation between the predictor and response variables in hypothesis 3. The study therefore recommends that firms, customers, consumers, non-governmental agencies, policy makers, government and every other stakeholder should be environmentally conscious and committed to environmental friendliness for environmental sustainability. Government and firms should intensify efforts to create intense environmental awareness and knowledge in televisions, radios, public places and through social media channels to reach to wide audience on green practices, as well as sensitizing the people on the need for green products, green production and green consumption to maintain a healthy life environment. Environmental stakeholders should exhibit altruistic behaviour to promote pro-environmental behaviour and environmental welfare of others for sustainable environment. Government’s support and commitment for environmental friendliness and sustainability through its policies and laws is a necessary option to enhance environmental consciousness, knowledge and altruistic behaviour.